Nowadays, marketers are overlooking organic marketing without understanding its relevance. Therefore, organic marketing has nearly disappeared from the marketing ecosystem. Today, rising social media platforms and their impact on billions of global users is the reason behind considering it.
Nowadays, as a brand, if you want to attract consumers, then you have to pay for marketing, as reaching out to the audience organically and pushing them towards your brand has become almost impossible. But you can still leverage it by considering word of mouth marketing as it's the only yet effective way to draw and engage with your audience organically.
So, without any further delay, let's explore how you can build a word-of-mouth marketing strategy.
How to Create a Word of Mouth Marketing Strategy For Your Business.
1. Showcase Your USP
No one can deny the fact that whenever an innovative or interesting product launches in the market, people start uttering about it. Not only this, they further do research, check updates, and much more.
Likewise, whenever any trending topic becomes a point of discussion among people it prompts people to converse and let them share their opinion.
Therefore, you can leverage these conversions for your benefit. All you have to do is to showcase your brand’s or product’s unique selling proposition. When customers start using it and have a positive experience with your brand, they will love to share those USPs with their friends and family members.
2. Sentimental Storytelling
As we have mentioned earlier, consumers like to share their experiences. The best way to prompt WOM marketing is to tap into consumer emotions through storytelling that can generate an emotional experience.
Whenever customers come across campaigns that evoke their sentiments, they share them and discuss them wherever possible. Build campaigns that represent a story and let you connect with the audience emotionally. To stimulate emotions social media is the best channel as it can lead to positive WOM and opportunities for exposure & engagement.
3. Visuals Trigger WOM
We all agree with the fact that visuals attract us more. Thus visuals are one of the most engaging content forms that are available out there be it social media or offline channels. Therefore, videos are considered the future of marketing.
Using interesting and artistic visual content can let you attract a huge audience to your content, and as it is entertaining, people will share it more and more.
Not only this but when you have astounding content on your website and social profiles, people will explore & share more due to appealing visual vibrancy particularly with UGC that can benefit you in driving positive WOM marketing about your brand.
4. Build exciting “Viral” Campaigns
Viral marketing is all about posting and sharing content that lets people talk about them. Though, you can't predict which campaign will be your viral campaign. But if you make efforts in the right direction then chances are that it will go viral. All you can do is to integrate elements and trendy topics into your campaign that intensify the chances of it becoming viral.
There is always something entertaining, exciting, trending, or newsworthy topic that people like to talk about in person or on their social media platforms leading to a tremendous amount of WOM Content.
While designing a marketing campaign or just randomly on your social profiles, don't forget to add the most trending topics. These will let you get exposure to the audience and their valuable engagement along with compelling word-of-mouth marketing
5. Encourage & Promote User-Generated Content
User-generated content is a renewed term that is used in WOM marketing. With the commencement of digital media, UGC has become an impactful Word-of-mouth tool.
The more you post positive user-generated content on your eCommerce website or social media profiles, the higher the chances you have to engage users, which further leads to conversions.
To make the most of the WOM campaign, you have to prompt users to share their thoughts, opinions, and experiences on social media platforms, and educate them about brand tag and using hashtags or profiles.
You can improve your word-of-mouth marketing strategy by utilizing a platform like Taggbox Commerce which allows shoppable UGC galleries and customer review feed that brands can publish on their website to build trust, showcase authenticity, and encourage more sales successfully.
UGC is a great word-of-mouth marketing strategy to further increase the trust of users, their loyalty, and simultaneously push conversions.
6. Reap in Influencers
The influencer industry has become a successful and impactful tactic to have a stronghold over its wide audience. The important aspect is that the audience believes the words of influencers about brands and products.
You can recognize the key influencers in your niche, product category, or brand’s industry and urge them to share their reviews, opinions, and experience about the products/brand to their audience.
All giant brands leverage influencers, particularly the gadgets industry. For instance, – brands like Apple, Samsung, Google provide their gadgets to influencers constantly.
When you have influencers that share positive and good information about your brand it helps you yield benefits like conversions and sales.
7. Referral Program
The best way to attract and engage customers with your brand is to offer them.
- Giveaways
- Gifts
- Offers
- Discounts
- Coupons
- Rewards & Points
Whenever brands allow exciting rewards to the customers, the consumers feel delighted and gratified that leads them to share that special feeling with their friends and family. Referral marketing can help you engage loyal customers as well as new customers. Also, You can build an excellent brand image by launching a referral program with happy customers.
Wrapping it up
The ultimate success of your WOM marketing campaign entirely relies upon the consumer's experiences and intentions. So your aim should be to present an exceptional customer experience through the maximum touchpoints that satisfy the consumers’ needs and demands.
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Author Bio:
Shivani Goyal
Shivani is a content writer at InviteReferrals, which provides referral marketing software that allows businesses to attract new customers from existing customers through referral campaigns.
